New York, NY (July 15, 2025) – Cerbrec and FLX Sports announced the launch of a strategic joint venture, combining Cerbrec's AI technology with FLX Sports' innovative sports technology solutions. The partnership will develop and deploy sports-specialized AI agents designed to enhance performance optimization for sports teams and athletes across all levels of competition.

The strategic importance of artificial intelligence in sports extends far beyond traditional data analysis. AI agents can provide comprehensive insights into areas such as athlete valuation and roster analytics for team managers, creating a data-driven foundation for strategic decision-making throughout the sports ecosystem.

The joint venture brings together two industry leaders: Cerbrec, a premier AI solution provider that delivers AI-powered intelligence for every decision, and FLX Sports which powers a comprehensive data-driven sports technology ecosystem. This partnership is designed to multiply the impact of both companies' capabilities. Through this strategic collaboration, Cerbrec becomes the dedicated technology arm for sports innovation, while FLX Sports provides essential market expertise and distribution infrastructure necessary for widespread deployment.

"This partnership marks a pivotal step in our expansion into the sports industry," said Garrett Wang, Co-Founder and CEO of Cerbrec. "Our sports AI agents do not merely assist coaches and athletes—they multiply their capabilities by processing thousands of performance variables simultaneously that would be impossible through traditional methods. Working with FLX Sports allows us to deploy this transformative technology across the entire sports ecosystem."

The business impact of this joint venture extends beyond conventional technology partnerships. By positioning Cerbrec as the dedicated technology backbone for sports applications, the joint venture creates a multiplier effect that amplifies both companies' market presence and capability delivery. Additionally, Cerbrec will have access to FLX Sports' comprehensive sports data, providing a significant competitive advantage in developing and training specialized sports AI agents. FLX Sports gains access to cutting-edge AI agent technology that differentiates its offerings from traditional sports analytics platforms, while Cerbrec secures a specialized vertical market where its AI agents can demonstrate maximum impact.

The joint venture will develop and deploy proprietary sports AI agents that cover the full spectrum of sports ecosystem elements. For athletes, the sports-specialized AI agents will enhance training, performance, and recovery while supporting long-term career tracking and development across all levels and sports. Coaches will benefit from AI-driven insights that transform athlete development from immediate performance optimization to comprehensive career trajectory planning. Brands will make informed NIL decisions with verified data on athlete performance, reach, and alignment.

"Partnering with Cerbrec represents a transformative step for FLX Sports," said Gary Gentry III, CEO of FLX Sports. "Merging cutting-edge data analytics and AI Agents with our Athlete Arena platform will empower athletes, coaches, and brands like never before. This joint venture will redefine how we connect and optimize opportunities in the sports ecosystem."

Traditional analytics tools offer static insights—but AI agents enable adaptive performance systems. This joint venture positions us to own the infrastructure layer for sports performance and athlete development—a rapidly growing, underserved market. By combining Cerbrec's proprietary AI agent technology with FLX Sports' market reach, we're building a scalable platform that creates value across every touchpoint in the sports ecosystem—from youth development to professional competition and NIL monetization.

About Cerbrec:

Cerbrec is the leading AI solution provider that brings AI-powered intelligence to every decision across diverse industries. Cerbrec helps build bespoke AI agents that enable organizations to make better decisions, optimize operational efficiency, and adapt to evolving business needs on demand. Through its innovative Graphbook platform, Cerbrec empowers organizations to customize AI agents for specific business requirements through intuitive configuration changes, eliminating the need for complex technical implementation.

About FLX Sports:

FLX Sports is a data-powered sports technology ecosystem designed to unify athletes, coaches, universities, and brands into a single platform known as the Athlete Arena. By leveraging cutting-edge tools and real-time analytics, FLX empowers athletes to take control of their careers, enables coaches to gain competitive advantages, provides universities with compliant support platforms, and offers brands unrivaled access to meaningful data and connections. FLX Sports is here to Empower What's Next.

Media Contact: pr@cerbrec.com